Rachel Ashwell

SW REVIEW

British-born interior designer and founder of the Shabby Chic website, Rachel Ashwell’s ever-expanding brand of fresh homely interiors was always very popular in the United States. Now, in a cosy, understated shop in the heart of Notting Hill, one can find her personal mix of styles, where laid-back beach meets British charm. The look reflects casual and relaxed life with an emphasis on soft touch, neutral colours and a slight unfinished look. Rachel herself lives in Notting Hill and loves the bustle of Portobello Road. Her store is, as she has explained, soulful, authentic, and a true reflection of her lifestyle and values.