Wolf and Badger

In the world of fashion retail, it is rare to come across a truly original idea. Wolf and Badger, however, have done just that. The Notting Hill boutique offers young designers a chance to rent shelving or hanging space in which to showcase and sell their products. The goal, according to owner Zoe Knight, is to give power back to the ‘creatives’, saying "our concept is that designers act as the retailers." Featuring over 70 different brands, Wolf and Badger sells everything from men's and women's fashion to home goods, jewellery and accessories. Zoe and partner Samir Ceric opened the concept store in February of 2010 and have experienced tremendous success. The duo clearly have an eye for the most sought-after styles, many of which are only available locally thanks to this Notting Hill favourite!